As of 2014, there are more people using mobile devices than desktop to surf the web. What does that mean for a website owner and web hosts? It means people are wanting more, faster when it comes to their online experience. While consumers have always hated slow load pages, they’re now more demanding than ever and instant gratification is a requirement if you want to keep their attention. For every second they’re kept waiting, there’s competition anxious to steal them away.
Mobile readiness means people are multi-tasking, they want a page to load instantly, and they’re going to blame the website (not the web host) if they don’t get what they want. This makes it crucial for you, the website owner, to choose a web host that can deliver. However, it’s also up to you to design a site that’s quick to load and make sure you choose a web host package that’s the right fit.
Here are some tips on providing a mobile-ready experience to your demanding audience:
- Choose the right kind of server
There’s shared hosting or having a dedicated server, but remember that not all shared hosting is equal. You might be sharing a server with just a couple other people or several. Choose a web host that allows for a few different sharing options (you’ll pay more for sharing less) and make sure the host is completely transparent. You should know how many others are sharing the server and what the cap is.
- Embrace responsive design
“Responsive design” means that your website will show up beautifully no matter which browser or platform your audience may be using. Whether they’re on IE or Firefox, using the latest all in one computer or an old smartphone, your website needs to load quickly and in an attractive manner. You can test this yourself using a variety of online resources or have a web pro do it for you.
- Get in on mobile readiness
Mobile readiness might be considered part of responsive design, but it’s all about catering to a mobile crowd. It can include a mobile site, app or both. Not all websites need an app or mobile site, but if yours does then don’t delay. If your website is a bit complex, you can probably at least benefit from a mobile-only site.
- Don’t settle for more down time
Occasionally a server will be down, but that should be a rarity. Unfortunately, there are some web hosts which have more down time than others and ultimately the business suffers. It would take a very loyal customer to keep trying to access your site unsuccessfully, and loyalty is extremely rare in an online world. Don’t force your customers into that situation, and they’ll return the favor.
- Get a mobile ready host
You’re a customer, too, and the web host is your company of choosing. They should be accessible in any reasonable manner whether you prefer video chats, live chats, email, or phone calls. Their hours should be 24/7, especially if they have clients overseas, and you should be able to reach them in a snap. If not, there’s another host who will make it happen.
Mobile readiness is no longer optional, so you can’t treat it that way. Is your web host mobile, or lagging behind?