There has been plenty spoken in the last little while on how to successfully manage your data center search, and how to pick out a hosting provider that will serve you well and be up….always! We have also spent a little bit of time on PPC campaigns, and some specifics there. I would like to spend a bit of time looking at some broad ideas for making sure your PPC campaign is running well.
Lets take a look at the….well….LOOK of your site. I am personally not a web design guy, and not a graphic design major. Not all of us are. In fact, I would wager that the majority of us are NOT. Nonetheless, we need to get a good landing page going for us, that based on color schemes, how appealing your page looks, the call to action, and the feel that you are going for, performs well. You want the page to feel like it should feel considering your product. Make sure you are paying attention to your Google Analytics and the data that is showing how things are working. But by the same note, use a little bit of subjective knowledge and decide what is going to look best for your site.
One way that is a great way to get the look that you are going for is to find some sites that have the components that you like. Maybe the feel you like, as well. If you can narrow it down to two or three, and these are sites that are performing the way you want your landing page to perform, mix them up a bit, draft a copy of the sites in a bit of a conglomerate in CS, and send it off to the web designer and get his take on it, and let him smooth it all out and make it work the way you want it to work. This will save you a lot of money, but will get you the finished product that you need to have a successful campaign. When I have done this in the past, I have ended up with a page that was suited to the audience that I was trying to attract, and it performed fantastically.
Now, you may want to study up on graphic design a little bit before you take the step I just described, but in the end, it will pay off tenfold.
The other part of this design is to make sure your call to action is CLEAR and distinct. You want the people on your site clicking on that, so design it in a way that it is hard NOT to click on the call to action. When you can get this figured out, you will see conversion numbers start to rise rapidly.
Image Credit: Flickr- Technogiants blog