There are many different things that we have talked about on here when it comes to driving traffic to your website. Be it who your choose for your hosting provider, or what you decided to do with your PPC and SEO, there are lots of things to consider. There is one thing that I want to focus on today, as it is something that I see more and more when companies are starting websites. Professionalism on your website, and on your online presence in general is a big deal. I understand, not everyone acts with professionalism, and sometimes being unprofessional online can help actually create a persona. But mark my words, you will end up losing in the long run if you take this gamble.
First off, make sure you are using correct grammar. I am not talking about if you miss a spell check on a post, or something else in your site has a slight mistake. No, I am talking about general correspondence with your target audience. If you cannot even so much as respond to a customer service request, email, or social media question without being professional in your online presence, then you need to rethink how you are interacting with the public.
I would urge you secondly, to think like a customer. If you are selling a product that needs to work as described, and is a product that someone can rely on working when they go to use it, no matter what it is, just imagine what the customer will think if they cannot even get through the product description without seeing typo after misspelled word after grammar error. If you cannot even get the website proofread, and post content in a professional manner, then there is no assurance that the product is going to be any better.
Take a look at your site, as well. If you are an attorney, then does your site look like you paid a web designer two-hundred bucks to throw together a wordpress template that would look better for a daycare company than a divorce attorney? If so, then you may want to sink a little bit of money on your site, and change that up a bit.
There is an attitude that if the customer cannot SEE unprofessionalism, then it does not matter if something is unprofessional. This is simply not the case. When you are unprofessional at work, then it will bleed over into the customer content every time. If your internal emails look like they should be at a Twitter hashtag party, then you may need to spend quite a bit more time proofreading all of your public-facing content. After all, if you are used to being unprofessional in your private communication, don’t just expect to come off completely different when it comes to the public people that should be buying your product.
Image Credit: Flickr – Tom Gores