When is default ever the best choice? It rarely works out for the best (at least for you) and that’s true of web hosting, too. When you register a domain, you’re often asked if you’d like to add on hosting and since it’s so easy (and right there) a lot of newbies who aren’t super tech savvy will say yes. This can lead to years of working with the wrong host for you just because you got lured in by the path of least resistance.
Usually if someone registers a domain for the first time, they don’t have a strong background in website management or design. They’re doing this by the bootstraps and technically it can be done. However, it’s worth the time and effort to research the best web host for your online presence, especially as business grows and you enjoy an increase in visitors. Taking the easy route can be dangerous—here are just a few pitfalls you might stumble into:
- It’s not the best bang for your buck
If you think all web hosting is the same, you probably haven’t had a server down for hours or days and watched your revenues tank (yet). Different web hosts may promise different amounts of uptime, and these can all be attached to various levels of fees. For example, Web Host A might guarantee 99.4 percent uptime on a shared hosting server for $10 per month. Web Host B might guarantee 98.7 percent uptime on a like server for $15 per month—why would you pay more for worse service?
A lot of people do simply because they don’t do their research. There’s nothing “wrong” or illegal about Web Host B, but why shouldn’t they charge more when people are paying it?
- It’s default for a reason
It’s very unlikely that the company you’re registering your domain with went out and researched the best possible default web host out of the goodness of their heart. They either offer hosting themselves and want to upsell, or they have an arrangement with a web host and are getting a cut of the profits. It’s a great business strategy for them, but you’re the one taking all the risk and paying the cold, hard cash.
- There’s limited up front information
It’s also unlikely that you were forced to read a manifesto in order to find out just what kind of web host you’re tacking on. This could be for one of two reasons (or both): Maybe the site where you registered your domain wanted a clean, uncomplicated means of offering add-on services. They knew you didn’t want to be bogged down with industry jargon, so instead there’s a link where you can read more about the web hosting details.
On a seedier note, maybe they don’t have upfront information about the web hosting because they know it’s not the best deal. They may not want to blatantly advertise their subpar hosting and hope that you’ll be okay with that.
- Nobody wins when being lazy
Using the default host is the lazy approach—how often does that work in your favor? It might very well end up being the “best” web host for you right now, but how can you know for sure? Do some research and figure out what exactly you need and want from a host. Choose a budget that’s not based solely on, “How cheap can I go?” You, your site and your business will benefit from that approach.