It is time for another blog! Last time we looked a little bit on researching your keywords for your PPC campaigns. Between that and all the time we have spend on physical things to look for in your hosting company and data center, it is getting to be that time where we start looking at something a little fresh. There are a lot of things to consider when you are running an online business, and many of them are topics that I came across quite often when I was working specifically in the Data Center and Hosting industry. One of the biggest things that I see with technology companies or companies that are online and make money online is making the decision of whether or not to outsource some of the tasks they need done, or if they should do it in-house.
There are many things to consider when you are looking at outsourcing a solution. Obviously, one of the very first things that get compared is going to be cost. It is a bit hard sometimes to think that there is any other factor to consider, because most of the time when you run into a third-party that is offering the service, cost is the whole thing they pitch. Well, pricing is a good place to start, but that is not where you want the conversation to end. Sometimes, it is an easy decision. For example, you would be foolish to hire a full-time Oracle DBA to work on a project that would only cost your $3,000 to hire someone out of the office to do it. Other times, it is a little less clear.
The second thing that should be considered when looking at outsourced options is how much that outside option values both your company and your product. Is it a company that does not tie it’s reputation to the success of its’ clients? Or is it the type of client that will only get paid on the successful work that is done? Do they own all of the development on your projects, or do you own that? This is another important aspect to consider. When you have your own people in-house working on a project, you will typically own all the work that they put into it.
At the end of the day, you are the one that is responsible for the data, the website, the product, or the end user experience(based on whatever you are selling, obviously). It does not matter to me if I go buy a car, whether or not Honda made the door handle or whether they outsourced that one to someone else. Either way, if my door handle fails on my new car, I am going to be pissed at Honda. The same idea applies to your company. Will the outsourced company care for your customers the same way you do? They just might. Or, they might not. This would indicate importance of doing your due diligence and researching who you are having represent your company.
Photo Credit: Flickr – Mob Man