When you are in the online world, and you just got your hosting package set up(from hostt!) it is important that you take the right steps to be effective online and make sure that you are able to monetize your ideas efficiently. Many times, I see entrepreneurs and online business owners do all the big things right, such as picking the right data center, learning how to properly research keywords, etc. Unfortunately, it is sometimes a combination of online mistakes of the small variety that end up being the downfall. When it comes to SEO and PPC, there are often many mistakes that people are prone to, but more and more often I am seeing people use absolutely junk images for their homepages and landing pages. Lets take a look at why the images that we have on our sites actually matter quite a bit.
When it comes to brand perception, especially with your online business, you only get one real chance. On top of that, it is a fleeting one. People generally stay on the same landing page for longer than the blink of an eye. So because of this, you need to make sure it is a good one. It obviously cannot be face-to-face, so this brings its own set of challenges. If you have a quality set of photos on the homepage that is branding your product well, rather than a busy landing page with scattered content and no pictures of products, then you will see success here. In this day and age, a hectic scattered mind will much more effectively register with purchasing a product than something with scattered text. They can read the text after the click on the…..wait for it….picture!
Unless you are a very well known product, then you can likely assume that most of the people clicking on your link(that you paid well to place, I might add) don’t really know much about your product, and like they say, a picture is worth a thousand words. On the flip side of that, when you have poor pictures in terrible placement on your website, then you will not end up with conversion. When you can set expectations on not only what a product is, but what it can do(or what it looks like on a person, if it is clothing), then you can help the consumer imagine that item as they use it.
The end result of the above factors is really going to be conversion. We want everyone here to get conversions. That is the idea of online business as a whole. At Hostt, our goal is that if you end up with a hosting platform from us, we want you to make money with it. To make this possible, make sure you are using good imagery for your website home page or landing pages, and do it in a way that can convey what your brand is and what value you bring to your specific marketplace.
Image Credit: Flickr – Sean MacEntee