There are plenty of things to think about when you are building and hosting a website. Many times we are worried about things like security. Other times, our biggest concern for the time being may actually be keeping the website online in the first place! Well, for those of us that have a newer-ish site, or we have not optimized our sites’ performance, one of the biggest priorities is increasing traffic to the site. Now, we all know how to BUY traffic to a site, for example we can up our spend and end up buying every keyword that we can get our hands on to get people visiting. What I am more interested in today is how we can increase traffic to our blog or website OUTSIDE of the idea of just throwing money at the problem.
One of the biggest things that I can advise is to make your content on your site Google-friendly. If you do not know how to do this, the best thing you can do is employ an SEO company or individual, and have them do this for you. Make sure you are getting someone that actually knows what they are doing and have a good track record.
Another great way to promote traffic to your site is to be all over social networking. Use your Twitter, Facebook, Youtube, Google+, and others to make connections and get links out there pointing to your site. This may not help a ton with your Google rankings at first, but you will see an increase of traffic.
Make sure you use Google Analytics(it is free!) and make sure you pay attention. This will help you figure out where your traffic comes from and when it comes. There are tons of insights to be gained from this. If you post a topic or product on a social network site and you see your site traffic go up exponentially, now you know it may make sense to repeat that action more than once. If you gain lots of traffic with twitter, then you know to keep on twitter.
Another way to get traffic to your blog or site is to link to other articles in your site(see what I mean?). This should be a commonplace activity for you. Do not post an article, or blog post without referencing to other articles on your site. While it may be a little bite tiresome and slowing, it will pay off.
Lastly, activity is what will help you. If you can personally put new content up daily, and are able to be consistent about it, you will find that more and more people will find their way to your website. This will not be accidental, you can go ahead and thank Google and other search engines for this one. If you can keep the activity level high, people will not want to miss the latest thing you do.
Image Credit: Flickr – Tim & Chrissie Home