We are very happy that Mashable featured us today talking about some of the big mistakes that business owners make when setting up their business. I was able to talk a bit about Facebook Ads and some of the big mistakes people make.
Here are some of my tips:
Using Facebook ads
I have spent a lot of money on Facebook ads for hundreds of companies. Seventy percent of the companies out there will not benefit at all from Facebook ads while 10% will thrive on them. You do have to find out which one you are. Twenty percent of companies basically break even.
I recommend setting aside a $500-$1000 budget for Facebook ads. Test several ads and targeting audiences for a couple different landing pages. Spend the money evenly throughout the week. You will find out if it works within seven days. Run it every day of the week. You may find it works on certain days and not on others.
Test to see if it works but don’t bet the farm on Facebook Ads, as it doesn’t work for most of the startups I’ve worked with.