Most website owners pick a web host, decide shared vs. dedicated server, then call it good. How often do you think about the actual hardware being used to host your site? For the most part, web hosts don’t keep their customers updated about new equipment or upgrades for one big reason—most customers just don’t care. But they should.
For starters, know that the web hosting/server hardware is constantly evolving just like every other type of technology. The more demands being put on a server, the more power is necessary, and ultimately the more upgrades that are required. Processing websites takes more and more work as time goes by, which means CPUs are working overtime to support them. Without updated equipment, things slow down. Eventually, this will trickle down to your customer’s experience and SEO rankings.
Green and Stable
Did you know it’s possible for web hosts to go a little greener? There are options for going “carbon neutral” as a web host, and it all starts with hardware. The latest technology uses minimal power compared to old school technology. Naturally, hosts with updated equipment are greener, more sustainable, and waste fewer resources and energy than hosts who stick with their older systems.
Plus, newer equipment is more stable. Getting new equipment doesn’t just show that a web host cares about the experience of their customers, but also that they have the necessary resources to invest in themselves—and their services. This gives their customers peace of mind (and it’s unlikely that such a web host will be going out of business anytime soon).
However, don’t think that excessive updates is a good thing, either. If a web host is spending money willy nilly and jumping on every new equipment release, that might be a sign they’re unstable and don’t really know what they’re doing.
Striking a Balance
A good web host should do two things: Keep up with hardware updates and educate/inform customers of those changes. Some hosts may not want to confuse Luddite-esque customers with too much jargon, and that’s okay. However, you should be able to opt into updates or at the very least get a knowledgeable answer when you tap their customer service.
When shopping for a web host, make sure you find out exactly what they’re up to all day including what kind of upgrades they have planned. Ask more detailed questions, but remember that the vast majority of customers don’t want to know intricacies—so be prepared for some basic responses before your web host delves deeper.
An educated and informed customer is one that has the know-how to find the best web host for them. From asking details about uptime and down time to getting their feedback on the latest hack that made media headlines, ask the tough questions. After all, they’re the “host” and their job is to make you feel right at home.