social media

If you want to really dig deep when it comes to online business owners and what the best of the best do, one of the biggest things we know is one hundred percent important to online business is how you interact on social networking sites.  We happen to be in a world when an average gym enthusiast or second amendment rights supporter can simply start a Facebook or Youtube channel, and a year later have over a million subscribers simply due to sharing the same passion or looking for good content.  So when you are starting a business, there is a huge level of importance in using social networking sites to demonstrate good customer interaction and service.  Here are some good ways that you can accomplish this!

Probably one of the best things you can do in an online social scenario is to be professional.  Many times, we view social networking sites as a place that professionalism is not needed.  Realistically, professionalism is even more important here, as it sticks out way above the crowd, to an even bigger extent.   When you see a client being rude, it is important not to go with your gut instinct and “show them,” rather, fix the problem that they are worried about immediately.

Another thing that is important to do online is to keep the complaints there.  If you have complaints and negative reviews on a product, etc, it is FAR better to keep them there and troubleshoot(and fix!) the problem right there, rather than just delete it and pretend like it never happened.  When you remove complaints and such, it somehow leads the customer base to believe you are being dishonest about what is going on with your business, and shed’s a very bad light on you in the internet world.

That leads us to another point.  Don’t just answer the easy questions, answer the hard ones as well.  Don’t avoid the difficult questions, because it is likely that the difficult ones are the ones that the most amount of people are curious about.  The difficult ones are also the ones that if answered, will convince the most amount of people to buy or subscribe to your product.  If you can address the questions that others back off of, you will show sincerity and responsibility to your social media followers.

Lastly, make sure you are both timely and consistent in responding to people on your social media networks.  If you respond to your clients once a month for about an hour, then they will be come disinterested in following you or your company.  But if you are posting deals and coupon codes on a somewhat regular basis, you will gain huge amounts of traction if you are hitting people up when they can’t get the coupon code to work, can’t find a product, can’t figure out a warranty issue, etc.

When you put your social media on point, your customers will surround you like family.  If not, then you will find a way to not be on their mind all the time.

Image Credit: Flickr – Sean MacEntee

Category : General


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