Anyone following the web hosting/server industry knows that virtual private servers (VPS) are on trend—and have been for some time. Halfway between basic shared hosting and having your own dedicated servers is VPS. It gives you the best of both worlds: All the control, redundancy, speed, and power of dedicated hosting with none of the costs. In fact, VPS pricing is on par with many basic shared hosting plans these days. It’s obvious that it needs to be offered by any and all web hosting companies since it’s quickly becoming the most popular option. So what took GoDaddy so long?
Many people think (or assume) that GoDaddy would have started offering VPS years ago. However, it’s been less than a year since the tech giant made the formal announcement that VPS was being added to the menu (in both managed and unmanaged options). Many other web hosts had caught on long ago, and it’s yet one more reason why more and more people are using smaller, local, and/or boutique web hosting companies. However, choice of server arrangements is just the tip of the iceberg. Where else are big hosts failing?
Service with Your Server
It’s expected that most small, mid-sized, and even large companies will go with VPS hosting (enterprises are often better suited for dedicated servers and are also the only clients that have the funds for it). However, the service that comes with your server makes a huge difference in the success of your business. A company that doesn’t offer guaranteed uptime that’s nearly 100 percent or who makes it difficult to connect with a real customer service agent isn’t doing you any favors.
Smaller web hosting companies can offer a better level of personal service. You should be able to reach someone around the clock without having to go through a customer service automation maze. You should also be able to feel like you’re building a partnership, not rebuffing hard sales. There’s an impersonal touch to big companies that can be especially annoying when you’re experiencing a problem with your website.
Many customers of GoDaddy and other big, well-known web hosts use the provider because they know it’s familiar. Web hosting is something that can be selected quickly and it can seem like all web hosts are the same. That’s a big mistake. By offering VPS, GoDaddy can market it as the “latest” in web hosting, even though it’s been around for years. It’s a great marketing tool and can help bring in more customers or even convert existing customers to a costlier plan.
However, offering VPS should be standard for web hosts. Once you’ve established the basic must haves, it’s time to start digging a little deeper. Gauge a web host’s customer service before you commit to anything and make sure scalability is easy and affordable. Read the fine print of that guaranteed uptime. Finally, don’t just go with the first option you find—there might be a much better fit out there.