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Some think that using keywords in your domain name is a good idea only if it fits your brand. It could be that this works best for more local, brick-and-mortar style businesses, or those that are very specialized. But what if you’re going for a bigger branding idea? John Rampton from Hostt says forget the keywords and come up with something completely original.

“Think about some of the big tech brands that exist today, like Google or Yahoo. Want to know why those names fit their brands so well? It’s because for the most part they are completely original words. Our minds didn’t really have a concept of what these names meant before we ever heard them, so the companies behind them could easily create the image of what they meant to us from scratch. Heck, Google has since become a verb.”

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