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Finally, remember that your pitch—much like a book in every famous writer’s dreams—will be refined over time. Audiences change, competition changes (in regards to their web hosting, marketing strategies, niches served and everything else), every landscape changes and your products or services may change. Just as Apple urged customers to “Think differently” and the Army told audiences to “Be all that you can be,” your business can find ways to connect with customers in a memorable, lasting way.

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