Why choose a web host in your home country when you could get a much cheaper deal overseas? Search engine optimization (SEO) gurus say that a local web host can be a good indicator when it comes to location-based results—however, there’s no “proof” of that. Google, the driving factor of SEO best practices in the US, is notoriously secretive when it comes to revealing exactly how their algorithm works. Just how measurable country-based server boosts are is kept in the dark, but that doesn’t mean where your server is located doesn’t play a role.
Simply put: The closer your server is, the better your performance. It means a faster load time and ultimately a better experience for your website visitors. This is especially important for eCommerce websites that depend on speediness and quickly loaded images in order to drive up profits. Plus, are you “really” getting a better deal with an overseas web host? The cost of servers are the same no matter where a host is located, and there are many ways to lower that monthly bill—such as cramming as many clients onto a server as possible.
You get what you pay for, so there’s no short cut by outsourcing overseas.
Why the US is Best
Seeking out cheaper web hosting packages is (fortunately) not something Americans have to struggle with much. However, in countries like Australia, there are virtually no freemium models and it’s not uncommon to find an Aussie-based hosting company charging ten times what an average US company does. It’s simple economies of scale, and places like Australia just don’t have web host competition.
The good news? If you’re in the US, this market is saturated with web hosts—some great, some good and some substandard. However, that means you have a smorgasbord of options, and that those options are often cost-effective. There’s no need for any website owner in the US to “have to” look overseas for better pricing.
Ultimately, it’s up to the website owner to figure out which hosting solution is best for them. You need to know what kind of hardware they have, their level of customer service, and how many people you’re sharing your server with. Maybe you’re in a niche industry and want to seek out a host who specializes in your type of business. In the US, there are countless options to consider, so supporting local is easy.
No matter which host you go with, rest easy knowing that America has some of the best and biggest variety of web hosts. If you’re on a budget, that’s no problem. And if you want the best? That’s as easy as apple pie.