Can having a cloud hosting service that’s managed (by someone other than you!) help with business continuity? Experts say yes, because who your host is, the hardware they use, and the quality of their service trickles down to your customers. You already know that tech is behind a lot of your revenue, whether you’re a tech company yourself or not. Your customers deserve and expect services to be fully functional around the clock. However, this can be a challenge for website owners/business not in the tech industry since having full in-house tech resources isn’t just too expensive, but also makes zero sense.
From IT support services to design, managing your servers to search engine optimization (SEO), all of these bells and whistles are a necessity but not budget-friendly at a full-time level. That’s why a number of businesses are reaching out more and more to managed cloud hosting. With this approach to web hosting, you get the best products and the expertise around the clock—but what about when services go offline?
To Be Continued
Your web host house critical information related to your business in their systems. If they don’t tell you about scheduled maintenance, suddenly being offline can put a serious dent in your profits and reputation. That’s why a personalized approach should be a must when shopping for web hosting providers. A business continuity plan can help you make sure systems and applications you (and your customers) rely on are available as often as possible. Uptime matters.
With a business continuity plan, you can get “back to business” as soon as possible following a disruption. Whether it’s a hardware issue, natural disaster, resource shortage or other problem, the big question is, “How long is it going to take to get back to business as usual?” That’s your recovery time objective, but also bear in mind your recovery point objective (which is how regularly your data is synced).
A Multi-Prong Approach
Business continuity has a lot in common with security planning. There are multiple angles to address including disaster recovery and backing up. However, how complex your business continuity is gets dictated by figuring out how much downtime will impact your business by the minute or hour. A good cloud company that’s customer-focused can help you pinpoint your RPO, RTO, and where your business stands right now—and where it needs attention.
Remember: Your customers are depending on you and your web presence to be up and running flawlessly all the time. That’s impossible, since even the “best” web hosts can’t guarantee 100 percent uptime (sometimes scheduled maintenance is necessary in order to keep providing the best service). However, even a few extra seconds of downtime can negatively shift how your customers think about you. They’ll be blaming you, not the web host, when the site is down or not working well. By marrying business continuity planning with cloud host managing services, you can give your customers the best possible experience.
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