Whether it be learning how to better research your keywords for your PPC campaigns, or how to make sure you are going to stay online twenty-four/seven simply because you know what to look for in a data center, there are lots of things to consider when running an online business. One of the biggest tools that you have for promoting your business, even if it is a brick-and-mortar store, is your website. When we look at optimizing the effectiveness of our presence on the internet, it is important to keep in mind some of the little things that often go right under our nose, even though we see them every single day on other websites. I have spend quite a long time in my life adding just these little extensions and add-ons to websites, so lets take a look at how you can help your website gain a little more traction.
One of the best ways that you can keep a growing online client base is adding a subscription form to the online checkout process. Yes, yes, you are probably ready to start preaching to me about how spam sucks and it will drive your customers away…but if you have ever ordered anything from a website that had the (gasp!) audacity to send you an email with a 15% coupon in it, you know you have likely taken them up on the offer, or at least clicked the link to take a look. Heck, I get the Texas Roadhouse coupon in my inbox every time my birthday rolls around for a free appetizer, and of course I end up going there to eat without even bothering to print off the coupon. This is true of many people, trust me.
Another thing that is a fantastic idea is using a subscription option in the form of a pop-up email box. When you can manage to convince someone to come to your website, then you have already dished out the money and done the hard footwork to get them there. If you are going to go to all that work, then give them a little pop up with an incentive to fill it out. There are splash page options, hover boxes, and more. Obviously, you don’t want to bombard them and annoy them with links and forms, when they want to navigate your website. for example, if you have a chatbox for customer service that pops up, have the email capture pop up at a later point in their navigation, not all at once.
Lastly(and i feel like I shouldn’t even have to say this!), you need to make sure your website has integration with social networking sites. It is such an integral part of everyone’s lives now, and you need to make sure that your social media presence is both showing your site to the people that navigate it and their friends, as well as getting your page out with them sharing it on their own Facebook posts the next time they find something they like on your page.
Take a look at these different tips to add to your website, and see conversion and traffic skyrocket!
Image Credit: Flickr – Sean MacEntee