Even with advances like WordPress, which let you easily create a blog/website and manage it yourself, many small businesses benefit greatly from controlling various aspects of their website presence. To make the most of your digital footprint, don’t leave any part of your website uncovered. Here are the top factors to consider with your website (and the top professionals you may need to hire!):
- Web developer: Yes, you can technically make and manage websites, yourself, but that’s true of a lot of things—like cutting your own hair! Just because you can do it doesn’t mean you should. Many websites need constant tweaking and management, and you’re probably not the best person to do it. Find a web developer who prioritizes responsive design.
- SEO Guru: Search engine optimization (SEO) is critical for anyone who cares about their online presence. There are few aspects of this you can do yourself. A great SEO professional or agency can help your website/presence rank higher on search engine results for certain key phrases, which helps Google “like” you better and allows you to connect better with your audience.
- Mobile developer: In a mobile-ready world, you can’t ignore the fact that the majority of your audience is using mobile devices to check out your site. Some mobile development should be rolled into your web development (like creating mobile versions of your site). However, if you want an app, you’ll want to hire a separate pro for that task.
- Web host: Who hosts your site matters, and if you’re like many small businesses, you probably still have a basic shared plan. Upgrade to a virtual private server (VPS) hosting plan and enjoy more security, speed, and perhaps even better customer service for the same price (or close) than what you’re paying now.
- Web writer: From landing page content to product descriptions and business blogs, it takes a writer skilled in web writing to get the best results. Content, largely text content, is foundational for great SEO and customer relations. You’ve been on a site with shoddy writing, and you know how unprofessional it looks.
- Social media manager: Your website should be interwoven with your business’ social media profile(s). Hire an expert who has a proven track record of getting concrete results with social media management. It takes a lot more than posting daily. Knowing your social media analytics, and manipulating them, is critical. Otherwise, you’re wasting your time.
- Graphic designer: This one you may not need—yet. A graphic designer can whip up infographics, create an updated logo for branding, and can be on call for any visuals you may need. Visuals are increasingly becoming key for content management.
- Reputation management: Your online reputation is almost all that matters, but you don’t have the time, skills, or technology to do it yourself. Professional reputation management companies can address issues as they pop up and help your online profile gain in popularity.
How many of these web resources are you using, and where do you need to catch up? With these eight experts in your corner, your online presence will soar.