Is your business still relying on basic shared hosting? If so, you’re not alone. Upgrading, changing hosting providers in some cases, and heading into unknown territory is scary and off-putting for businesses. Besides, if basic shared hosting seems to be working “well enough,” what’s the point in changing it? There’s plenty you might be missing out on. However, if you’re not the CIO, founder, or other decision-maker, you’re in a tough situation. How can you convince your boss to upgrade to virtual private server/VPS hosting?
Start by getting into their shoes. There are some very common reasons businesses put off upgrading. Knowing where your business stands can help you address these concerns one by one. Here are some of the most common excuses, and why they don’t hold water:
- VPS is expensive: It used to be much more expensive than basic shared hosting, but that’s no longer the case. Many times, VPS and basic shared hosting are the same price. However, you get better results, speed and control with VPS. If your boss isn’t aware that tech advances have made VPS very affordable, that’s a pretty easy excuse to dismantle.
- We don’t need it: Define “need.” With VPS, your website is more secure, loads quicker, and you have more control—which means you don’t need to ask permission for every little tweak and update. “Need” is definitely subjective, but opting for basic instead of VPS is basically opting to pay the same price for a lesser product. That makes zero business sense.
- We don’t really know what it is: This is by far one of the most common reasons businesses don’t upgrade to VPS. Basic shared hosting sounds very simplistic—after all, it has “basic” in the title. If your boss doesn’t know what VPS is, why would she want it? It may be up to you to educate without being condescending. Draft an elevator pitch for VPS and see if she takes the bait.
- It’s too time consuming: Again, this depends. Are you going to get managed VPS hosting, or do it all yourself? Technically, a web host can transition you from basic shared plans to VPS very quickly. However, how much time you spend customizing your package depends on how much of a systems admin role you want to take on. It’s totally up to you.
- Virtual servers sound less secure: Anything virtual, like the cloud, can make people wary. Is it really secure? Wouldn’t a tangible server be safer? Not necessarily. VPS is safer than basic shared hosting because you’re not really sharing a server with anybody else. It’s been sanctioned off into virtual pieces of a pie, so there are much less vulnerabilities.
Is your business suited for a VPS upgrade? Probably! However, getting there can be a challenge with red tape and Luddites in the way. Take on the role of a VPS guru and show your higher-ups what VPS can do for the company.
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