If you have an online presence, you need web hosting that matches your needs. It doesn’t matter if you’re “just” blogging makeup tips and have a dozen followers or if you’re the next The Huffington Post. Matching your web host needs to your online presence is crucial, and those needs will change as your business evolves. However, there are a few industries that really stand out when it comes to demanding killer web hosting.
There are two main types of servers: Shared and dedicated. Within these two types there are a number of variables. For instance, you might share a server with just a couple of other clients or with an entire football team’s worth. Your dedicated server might be managed by the company you bought it from, or you can manage it yourself (or hire an on-site technician to do so). The bigger your business, the more likely you are to need a dedicated server and the experts to take care of it.
How do you know you’re in an industry that needs a dedicated server? Regardless of your field, if you have over 3,000 unique visits per day to your site, it’s time to start shopping around. Here are some of the most common industries that need great web hosting to thrive:
- Mega retailers
If your audience is visiting your website to actually order products and you’re getting a lot of visits per day, you need to keep up. Great web hosting is necessary in order to ensure fast page load times and minimal down time. You’ve probably been “stuck” in a digital shopping cart before and know how easy it is to take it as a sign that you don’t need the goods. Your customers feel the same way.
- Popular media outlets
If you’re behind a website that dishes up news, from celebrity gossip to international affairs, you’re in a really competitive field. There are literally thousands of other websites offering similar things, and promising fast load times for your readers is key. Otherwise, they’ll simply go somewhere else for their news.
- Urgent care sites
Whether you manage a site for an urgent care clinic, a hospital with an ER, an any time of night dentist or 24-hour veterinary service, you know that visitors to your site are probably panicked and in a rush. This means you need to cater to their needs, guaranteeing the fastest load times. Complement great web hosting with easy nav, and you’re in business.
- Banking and financial sites
When your customers are taking care of their own business, they need to rely on premium web hosting—and that’s your job. You don’t want the site timing out, users unable to access their accounts because of excessive down time, or anyone getting frustrated when your web hosting isn’t up to snuff. When you’re dealing so clearly with someone else’s finances, this is no time to depend on substandard web hosting.
However, the type of industry that really needs fantastic web hosting is any business with an online presence or site. As a business owner or service provider, it’s all on you to make sure your audience gets the best. Your online reputation can easily spread to your real-life reputation, which can snowball for better or for worse. There are many ways to cut corners in business, but web hosting can’t be one of them.