Content marketing continues to be a major focus for marketers. In fact, the Content Marketing Institute has found 93 percent of marketers are now using content marketing. However, that same study discovered that only “42 percent of B2B marketers consider themselves effective at content marketing.” While that percentage has increased from 36% in 2013, there’s still room for improvement.
If you’re looking to become more efficient at content marketing , then consider using these 10 tactics to spice up your content marketing campaign.
1. Google Fonts
Thanks to Google Fonts, you can now easily add a little flair and originality to your content by taking advantage of this collection of 600 different fonts. Besides being open source – which means they are free to use and customize – Google Fonts also comes included with a number of WordPress themes like Genesis, Headway, and Thesis.
Social Solutions Collective suggests to get the most out of Google Fonts, you may have to use plugins like Google Font Manager, WP Google Fonts or Easy Google Fonts and do a little A/B testing to find out which font is most appealing for visitors to your website or blog. When used effectively, changing the typeface of your content is an easy way to help you stand out from the pack.
2. Custom Formatted Tweets
If you’re active on Twitter then you know how easy it is for your tweet to get lost in the constant activity of live feeds. To make sure that your tweet can’t be missed, then use this nifty suggestion from Firas Kittaneh on Entrepreneur; custom formatting tweets.
This just means that you’re inserting a line break, changing the color of your font, or including emojis. These will all help your tweets catch the attention of your Twitter followers whenever you share an amazing piece of content.
3. “Your Day” on LinkedIn
LinkedIn unveiled this feature in 2013 and it’s a great way to engage your professional network. The “Your Day” feature syncs your calendar and LinkedIn so that you’ll get notified whenever a connection has a birthday or just received a promotion. When this happens, you can send them a birthday wish or congratulatory message.
No matter the occasion, Viveka von Rosen states on Social Media Examiner that this will help you stand out from other contacts on LinkedIn because you’re more deeply engaging with them.
4. Rich Snippets
Even if you’ve never heard of rich snippets, you probably come across them on a daily basis. Rich snippets summarize the content found on a website during search queries. What makes them so powerful is that there is more than just text. They also include thumbnails of videos, reviews, people, products, events and recipes.
As Amanda DiSilvestro notes on Content Marketing Institute, using the various types of rich snippets available, you “will make your listing look more enticing and engaging than the average listing on the page.”
5. Visual Content
It’s no secret that social media users and internet surfers love visual content. Why? Because research has found 90% of information transmitted to the brain is visual. Even more interesting is that 40% of people respond better to visual information than plain text.
Because visual content is such a powerful tactic to improve any content marketing campaign, you should be creating anything from infographics, charts, graphs, GIFs, memes, cartoons, comics or high-quality images that capture your business at it’s best to help capture the attention of audience. And, when you capture the attention of visitors, they will be more inclined to share this visual content on their social media accounts.
Thanks to growing amount of people using smartphones, podcasting is once again become a thing. According to Edison Research, 39 million American listened to a podcast in March of 2014 – which equated to a “25% bump in the percentage of Americans 12+ who have listened to a podcast.”
Because podcasting is arguably one of the fastest-growing mediums for content marketers, it’s time that you jumped onto the bandwagon. By launching a weekly, bi-weekly or monthly show that contains interviews and industry insights, you’ll be able to increase a loyal fan base.
7. Be Authentic and Emotional
Show the word that there are actual people behind the brand. For example, you can be like these five brands – such as Netflix and Nissan – and have comical exchanges with customers or other brands. If you’re able to make your followers have a little laugh, then you’re improving your chances of them sharing your content – see Dollar Shave Club’s commercial as another example.
Other ways to tap into your audience’s emotions are by making them feel intelligent or inspiring them with positive brand messages. As Debbie Miller and Dechay Watts state on Content Marketing Institute, “emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes.”
8. Lengthy Articles Work
Recent study tells us that people happily go through a long article of 750 to 800 words without hesitation as John Rampton from Forbes points out “…the top 10 results from Google all have a minimum of at least 2,000. The reason? Because Googlebot, Google’s web crawler, looks at every piece of content on a page, such as words, titles and whatever other information you’ve shared. So, when you have post that has like 1,500 words you have more flexibility with keywords, meaning that you’re not limited to one or two specific keywords.”
Longer articles rank better in Google.
Wheth.er you’re sharing survey or research results, you can use data to “boost the quality, credibility, and interest factor of your marketing content.” However, instead of just blog posts, you should rely on visual aids – like charts, graphs, slideshare presentations, white papers or eBooks to establish your authority in your industry, as well as gain exposure and links.
10. Host an Online Event
Mari Smith suggests creating a loyal following by having social media and online events. For example, you can host a “Fan Page Friday” – which is a “virtual networking party where you allow all your fans to share links to their own pages on your page.” You could use have a webinar on platforms like Facebook, Twitter or Google Hangouts to share and giveaway content that your followers will find informative.
To extend the reach of your content marketing campaign, you should work with another business in your industry or a business that complements yours on a log-form blog post or webinar. As Paul Mosenson notes on LinkedIn, besides introducing a new audience to reach business, you’ll be be able to gain fresh ideas while working with a different set of people.